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时间: 2019年12月08日 21:19

"Me and Sam used to have a big time picking items. We'd go buy a Dallas newspaper and a Little Rocknewspaper and a Fort Smith newspaper, and he'd say, 'Well now, Phil, let's make us up some kind of anad for this weekend.' So we'd look around the store and find a big display of socks or a big display ofpanties, or a wastebasket, or a broom, or a big old stack of motor oil. We'd pick out, say, twenty items,and then we'd sit down on the floor with a pair of scissors and go through those newspapers until wefound some store that had run oil, and we'd just cut out the oil can and paste it on there and write'Pennzoil 30W' and stick our price on it. And we'd do the same thing for the socks and the panties andthe wastebasket just make up our own ad out of everybody else's ads in those newspapers. But itworked! Because we made real hot prices. He'd say there was no use running an ad everybody else wasrunning for the same price, or why would they come in Sam was a dime store man so at first he wantedto make a certain percentage of profit on everything. But he came around to the idea that a real hot itemwould really bring them in the store so we finally started running things like toothpaste for sixteen cents atube. Then we'd have to worry about getting enough of it in stock."A little later on, Phil ran what became one of the most famous item promotions in our history. We senthim down to open store number 52 in Hot Springs, Arkansasthe first store we ever opened in a townthat already had a Kmart. Phil got there and decided Kmart had been getting away with some pretty highprices in the absence of any discounting competition. So he worked up a detergent promotion that turnedinto the world's largest display ever of Tide, or maybe Cheersome detergent. He worked out a deal toget about $1.00 off a case if he would buy some absolutely ridiculous amount of detergent, somethinglike 3,500 cases of the giant-sized box. Then he ran it as an ad promotion for, say, $1.99 a box, off fromthe usual $3.97. Well, when all of us in the Bentonville office saw how much he'd bought, we reallythought old Phil had completely gone over the dam. This was an unbelievable amount of soap. It made upa pyramid of detergent boxes that ran twelve to eighteen cases highall the way to the ceiling, and it was75 or 100 feet long, which took up the whole aisle across the back of the store, and then it was about 12feet wide so you could hardly get past it. I think a lot of companies would have fired Phil for that one, butwe always felt we had to try some of this crazy stuff. I have plenty of summer frocks, said Allegra. "So really there is only my travelling gown to see about, that is to say, the gown I am to be married in." � � September, 1883. 鈥業 should be very much gratified and honoured,鈥?he said. 日本一本到道一区免费_欧美日本一道本免费三区_日本高清一道本二区 � When my friend left me, I set to work and wrote the first chapter or two. Up to this time I had continued that practice of castle-building of which I have spoken; but now the castle I built was among the ruins of that old house. The book, however, hung with me. It was only now and then that I found either time or energy for a few pages. I commenced the book in September, 1843, and had only written a volume when I was married in June, 1844. " 'Bentonville, Arkansas.' � He remembered how agitated he had seen her many times in the little church at San Remo, and how, although hanging eagerly upon his preaching, she had persistently avoided anything like serious conversation with him upon the few occasions when he had found himself alone with her.